According to Sephora's blog, the mascara boasts the following benefits:
* S-shaped curve brush allows full contact of lashes to grasp and load even the shortest lash
* In a single stroke immediately build dramatic volume for full body lashes without clumps
*Short, silk-like bristles instantly bulk up lashes
* Longer bristles sculpt lashes for fanned-out effect
Once the sneak-peek sale starts, shoppers will have 48 hours to purchase the mascara - on a first come, first serve basis. The big reveal could come at any time, so keep checking Sephora.com (as if you weren't already).